Kashf Foundation a Pakistan based; non-banking microfinance organization won the first edition of Asia-Pacific Women’s Empowerment Principles (WEPs) Award. The award is hosted by the UN and funded by the European Union. The award ceremony held in Bangkok on December 15, 2020, and around 400 participants joined in-person and virtually. Kashf Foundation remained the first and only Pakistani organization to win the award under COVID-19 action category for its “don’t let corona impact your business” initiative.
Women’s Empowerment Principles Award – Key Indicators
The awards evaluate the efforts of business leaders for gender equality and provision of business opportunities to women on six indicators including leadership action and commitment, youth leadership, gender-inclusive workplace, gender-responsive marketplace, community and industry engagement and COVID-19 action.
The Kashf Foundation Efforts In Helping Micro-Entrepreneurs During COVID-19 Pandemic
Under COVID 19 pandemic the Kashf foundation’s initiative “don’t let corona impact your business” supported women with financial and non-financial products. The foundation adopted the strategy for rehabilitation of women during the COVID-19 period. It also trained micro-entrepreneurs to keep their business activity in pace while countering the spread of COVID 19 at the same time.
The foundation helped the most privileged households by providing finance, training in business activities and introducing their products in different markets.
Awareness Campaigns on Social Issues
Despite providing services for low-income households, the foundation has also set up an awareness mechanism for social and gender-related issues. The foundation has recently launched a mini-drama series “Akhri Station”. The drama series launched from the platform of ARY Digital which highlighted the social issues concerned with women. Earlier, drama serial “Udari” and “Rehai” has also been aired from different mainstream media.
The Kashf Foundation founded in 1996 as Pakistan’s first specialized microfinance institute. Roshaneh Zafar, founding member and Managing Director of Kashf Foundation shared the great achievement on the organization’s official account.