It is common that companies work hard and invest in developing their brand image but is it less common that they also strive for internal branding or building the image of departments inside the organization. The organization is like a chain where departments are linked together. So, departmental or internal branding is essential, as it entertains the most valuable asset of the organization i.e., its employees.
Internal branding implies giving tasks to employees or setting objectives for departments and aligning them to the overall objective of the organization. It is essential for the success of any business. By Internal branding, the organizations design a set of activities that help strengthen the bond between the organization and its employees and increase employee motivation and performance.
By following ways departmental branding activities can help to enhance employee performance.
Departmental or internal branding requires developing vision, mission and objective which contain organizational philosophy and give a roadmap to achieve objectives. The methodology of branding helps in setting the focus of an employee to work upon. It also channels efforts in a well-directed way and creates a vibrant working environment.
Improve Communication and Motivation
Developing brand image requires creating a visual identity for departments. The department also undergoes employee training activities which enhance skills and elevates the motivation level. Building department image is the activity of creating something worthy, however, being part of something to create new or unique itself contains a sense of great motivation.
Increase Employee Commitment
Departmental or internal branding develops the identity of your department that will make employees proud to be part of it. This activity creates a culture in departments that considers employee values. It gives the sense to employees that they have a role in the organization. Such manoeuvring builds employee commitment to work and loyalty to the department or organization.
Organizations can not achieve anything without teamwork. Without teamwork, the work harmony and cohesion between departments and employees diminishes which is a negative sign for organizations. Improving teamwork is part and parcel of internal or organizational branding. When you give the same objective to a group of people working together it automatically improves team building.
In internal branding, we give tasks to different departments to achieve the ultimate objective of the organization. Working on different tasks creates a sense of competition and employees work hard to surpass others in order to gain prominence.